About Us

SoCal Cleanse was created as a solution to the common problems we face everyday that are caused by toxic buildups in our bodies. With our environment becoming increasingly polluted and more cases of illnesses such as cancer, high blood pressure, and chronic fatigue being diagnosed every day, we decided to do our part to make it easier for every person on the planet to live a happier, healthier life. A life free from illness and full of energy!

The SoCal Cleanse Detox Formula is an amazing cleansing solution that works gently yet effectively. It helps your body detox years of chemicals, undigested foods, excess hormones, and toxic metals that are found in all of our systems. According to a 2002 Environmental Protection Agency (EPA) study, at least two-thirds of Americans live in areas where toxic chemicals in the air raise the risk of cancer. Here are some other interesting findings:

In 1901, cancer was rare: 1 out of 8,000 people got cancer. Since the Industrial Revolution, the cancer rate today has risen to 1 in 3 and by the year 2009 it will be 1 in 2. [Source: The American Cancer Society]
The Consumer Product Safety Commission connects 150 chemicals commonly found in our homes to allergies, birth defects, cancer and psychological disorders.
The Environmental Working Group (EWG), a nonprofit organization, analyzed the toxic “body burden” of Americans. The researchers tested for 525 toxins and found 455 different toxins in their research subjects. On average, participants’ bodies contained 60 toxins that could be detrimental to the stomach or intestines, 57 that could affect the health of the reproductive system, and 52 that could affect the brain and nervous system.

The above statistics are just a few of many when it comes to analyzing the toxins found in our bodies. All of these toxins directly impact our health, well being, and even the ability to maintain a healthy weight. "A liver overloaded with pollutants and toxins cannot efficiently burn body fat," says nutritionist Ann Louise Gittleman, PhD, CNS. "A tired, toxic liver is the number one weight-loss stumbling block."

Given this kind of information, and seeing so many people including our own family members struggling with health and weight loss problems, we felt we had to do something to help. As a result, SoCal Cleanse® was born.

Founder and CEO, Andrew Pasquella

Growing up with a Grandmother who was a Registered Dietitian and having studied health and fitness since his childhood, Andrew Pasquella is no stranger to living a healthy lifestyle. While attending McMaster University, Andrew continued his studies in the areas of fitness and nutrition and became a very successful personal trainer - even training star membersof the University’s football team. After completing his B.A., Andrew moved to Los Angeles, CA where he was a personal trainer to several feature film and television actors, top models, television directors, and even athletes.

Accepting a position at an exclusive nutritional supplement company took Andrew to San Diego, CA where he was involved in all aspects of developing nutritional plans and specialized supplements for Olympic and professional athletes. In addition, Andrew continued his personal training career by training members of the United States Army as well as corporate executives in several Fortune 500 companies. After an extensive stay in San Diego, Andrew felt the need to increase health and well being for a broader audience. He wanted a solution that would help people improve their bodies from the inside out and essentially improve their quality of life. After reading numerous reports of how toxins are affecting our overall health and contributing to our inability to lose weight, it became immediately apparent what kind of company he wanted to create.

In 2004, Andrew moved back to Los Angeles, CA where he founded Ripped Tide Nutrition, Inc.. Teaming with a well known M.D. who has a history of creating

best-selling products, Andrew took months perfecting his flagship product. The result was a proprietary supplement blend that combines premium cleansing and detoxifying ingredients with the extra edge of quality weight loss ingredients. The solution was gentle yet effective and had no harmful side effects. Andrew called the detox formula, SoCal Cleanse® after the naturally beautiful area he called home.

Having created a product that optimized your health from the inside out, Andrew looked for a critical audience to try the product. It was obvious that the first stop for SoCal Cleanse® was Hollywood! “When your livelihood depends on how you look and feel and you’ve tried everything, you tend to be hyper aware of what works and what doesn’t,” stated Andrew in a recent interview. SoCal Cleanse® was rolled out to celebrity actors, models, and even personal trainers to the stars and the response was astounding! Word of mouth spread rapidly through the health conscious town and customers simply couldn’t get enough.

With a following that includes Hayden Panettiere, Heath Ledger, Michelle Williams, Jake Gyllenhaal, Jessica Simpson, Rachel Bilson, Jessica Alba, Hilary Duff, Debra Messing, and Denise Richards, SoCal Cleanse® has become a huge success! The launch of www.socalcleanse.com in 2006 made SoCal Cleanse® available to the world and the world has responded!

SoCal Cleanse® is one of the fastest growing detox supplements on the market today and Andrew is just getting started. Not content to just be another provider of nutritional supplements, Andrew is working with top fitness and health professionals to create a SoCal Cleanse® Lifestyle Program. This revolutionary new program that will be unveiled in early 2008 will incorporate detoxing your body, your mind, and your life for optimum wellness. It will offer additional nutritional products, life coaching products and techniques, and fitness solutions.

Stay tuned for the SoCal Cleanse® Revolution!