about our company

Located in Los Angeles, CA, SoCal Cleanse was founded by Andrew and Cynthia Pasquella in early 2009 and specializes in providing healthy, organic detox and wellness solutions. SoCal Cleanse is the first company in the world to create a USDA certified organic cleanse, the first company in the world to focus on detoxing as a lifestyle concentrating on the body, inside and out, and the first company in the world to create an entire line of USDA certified organic detox products.

about the founders

Andrew Pasquella has served as a top personal trainer to feature film and television actors, top models, directors, professional athletes, members of the United States Army, and corporate executives. He has developed nutritional and personalized supplementation plans for Olympic and professional athletes, focusing on optimal health and performance. Andrew is currently a holistic health and nutrition practitioner as well as the co-founder and CEO of SoCal Cleanse.

Cynthia Pasquella is touted as one of Hollywood’s favorite nutritionists due to her extensive knowledge, upbeat attitude, and fresh perspective.  She is a respected Board Certified Clinical Nutritionist (CCN), Certified Holistic Life Coach (CHLC), Certified Wellness Coach (CWC), and detoxification expert.  Cynthia is a member of the National Association of Nutrition Professionals, the American Holistic Medical Association, and the American Association of Nutritional Consultants. Cynthia is the co-founder and President of SoCal Cleanse. Learn more about her at www.cynthiapasquella.com.

we're redefining detox

There’s a stigma when people hear “detox” or “cleansing”. They typically think of fasting, starvation, unpleasant side effects, and an overall unhealthy thing to do to your body. The truth is, when it comes to those specific things, we couldn’t agree more! That’s why we decided to take a stand and create a company with products that allow you to cleanse and detox your body in a healthy and safe way.

Most people don’t realize that you need more nutrients when you detox, not fewer. By following the traditional idea of detoxing, you often end up doing more harm than good.

Given what we knew we saw an extraordinary opportunity to create real change. In order for us to create the change we desired we had to pick apart the conventions one by one to find the solutions. After extensive research and development we not only found the alternatives but we’ve made them better. We’re proud to introduce SoCal Cleanse and give the best the marketplace has to offer; products that are certified organic containing the purest ingredients for both inside and out and wrapped in environmentally friendly packaging.

With SoCal Cleanse there’s no fasting, no juice diets, no starvation diets, and best of all, no unpleasant side effects. We designed every one of our products and programs to support the body’s natural detoxification process by nourishing it so it can do its job more efficiently and effectively.

In addition to challenging harmful detox diet protocols, we also challenge the idea of a quick fix. The “14 Day Detox” or “Weekend Detox” won’t work. You need to embody the idea of cleansing in your lifestyle, one small step at a time, one product at a time, one day at a time. We define detoxing as: “lifestyle changes that reduce the exposure of toxins while nourishing the body to improve digestion and elimination.”

SoCal Cleanse offers detox programs that teach people to cleanse their body, their minds, and their lives. From meditation to replacing your harmful personal care products with ones made with certified organic ingredients, we teach you how to detox as a lifestyle. We focus on redefining detox and promoting wellness by nourishing the body, inside and out, instead of depriving it.

did you know?

The world has become a toxic place and that’s had a devastating impact on our bodies and health. From industry to the products we use on a daily routine basis, toxins have saturated our lives.

• According to a 2002 Environmental Protection Agency (EPA) study, at least two-thirds of Americans live in areas where toxic chemicals in the air raise the risk of cancer. Here are some other interesting findings: In 1901, cancer was rare: 1 out of 8,000 people got cancer. Since the Industrial Revolution, the cancer rate today has risen to 1 in 3 and by the year 2009 it will be 1 in 2. [Source: The American Cancer Society]
• The Consumer Product Safety Commission connects 150 chemicals commonly found in our homes to allergies, birth defects, cancer and psychological disorders.
• The Environmental Working Group (EWG), a nonprofit organization, analyzed the toxic “body burden” of Americans. The researchers tested for 525 toxins and found 455 different toxins in their research subjects. On average, participants’ bodies contained 60 toxins that could be detrimental to the stomach or intestines, 57 that could affect the health of the reproductive system, and 52 that could affect the brain and nervous system.